The important thing is to include as many elements as needed to convey the look and feel of the design being created. A brand mood board might include a lot more elements than one for a package or website design. (by Planoly)Įvery mood board is different, and what a designer chooses to include will vary based on the project. For those who create mood boards digitally, there are a number of options available, from Photoshop templates to dedicated apps.Ĭreating a physical mood board with photos and color swatches is one option. Some designers create them digitally while others create physical collages. They come in all different formats, shapes, and styles. There isn’t just one way to make a mood board. One designer’s idea of minimalist might be a lot more maximalist than their colleague’s. But show them a mood board that incorporates those things and they immediately understand and can express whether they love or hate the ideas.įinally, mood boards can also ensure that design teams are all on the same page when working on a project together. When a web designer says “minimalist” or “Grotesk fonts” or “realism,” a lot of clients will be completely clueless as to what that means. Mood boards are also an excellent way to convey design ideas to clients. Mood boards that incorporate images, illustrations, logos, typography, and color are excellent communication tools. They’re a much lower investment than mockups and prototypes in terms of resources and time and can convey a lot about the look and feel of the final design. Mood boards are also an excellent way to refine a project’s style before diving into the actual design process. They can be a valuable resource throughout the design project, to help keep the style and aesthetic consistent and on track with a client’s goals and expectations. Mood boards can serve many purposes, starting with organizing the inspiration around a project. Mood boards can be used for creating brand designs, product designs, website designs, and pretty much any other type of design project. Mood boards are physical or digital collages that arrange images, materials, text, and other design elements into a format that’s representative of the final design’s style.
Organizing it and turning that inspiration into a more cohesive base for creating a design that wows clients and users is an entirely different beast. I present to you Flim.ai, an intelligent search engine available in beta, which already lists more than 65,000 HD images of films and documentaries of all genres: comedy, horror, science fiction through short films, and even black and white films!ĭan Perez, CEO of Flim, explained in a statement, “I originally created Flim because I am passionate about cinema. During my studies, I watched a lot of films and I spent a lot of time 'screenshotting' them, only to be inspired by them when making my own videos. I'm starting from a principle: the visual imagery offered by cinema is the richest and most effective ever created. Cinema interferes everywhere with the faculty of recreating all kinds of universes, settings, philosophy, and characters: from the era of prehistoric men with the War of Fire to the futuristic vision of an apocalyptic world of Mad Max through the birth of the universe of Terrence Malick.Finding inspiration for design projects is one thing.
Well, thanks to a new database that has made tens of thousands of images available, sorted by keywords, you don't have to think that hard. And you need an encyclopedic knowledge of film and television because you have to seek out the images in your mind. But in order to make them well, you need access to high-definition images. You can pitch music videos, features, and commercials by making them. We make mood boards and lookbooks for all sorts of projects.
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